About Maximum Reach 4 Economic Equity
Economic Power and Self Sufficiency in Black Communities Through the support of Black-Owned Businesses.
Flourishing Black Communities all around the globe
At Maximum Reach 4 Economic Equity (MaxReach), we believe that the end of systemic racism in America begins with strengthening the Black economy and building self sufficient communities.
We follow the Powernomics plan, which calls for economic development first and foremost. We have studied the impediments to Black business success and have designed our programs to address these impediments.
Our Essential Business Success Services program addresses the simple fact that small business owners are overworked. They necessarily serve as Jacks (and Jackies) of all trades, instead of CEOs of their companies. The result is small businesses that remain small and have little impact on community growth or generational wealth.
Our business success team provides quality support services and delivers professional results. We help businesses shine in their finest light. We help position businesses for success by allowing small business owners to serve as CEOs of their companies, cultivating their visions, driving growth, and providing community leadership.
DIO - Do It Ourselves
DIO means we personally and collectively accept accountability for where we are, and that we take responsibility and act to secure our freedom and our right to pursue happiness. It elevates us above the mercy of changing tides and whims, and breaks the historical cycle of taking one step forward and two steps back.
DIO (Do It Ourselves) recognizes that externally bestowed welfare is not well-being; it is a precursor to slavery. Those who control access to sustenance become masters, and those without control are subjected to the will and whims of the masters.
DIO emphasizes that regardless of how or why adverse circumstances exist, it is ultimately the responsibility of the ones experiencing those circumstances to change them.
DIO acknowledges that Black oppression is group oppression based on race and skin color, making oppression and inequity a group problem that requires a group solution.
Finally, DIO calls on us to accept accountability for where we are; take responsibility for our freedom and happiness; and commit to do whatever it takes to ensure our decedents inherit liberty and the right to pursue happiness for themselves.
All Americans should work together to right what is wrong in this system; to bring about true equity, however, there is a profound difference between collectively working towards a common goal and giving or receiving charity. We cautiously accept the former, and vehemently reject the latter.
DIO elevates us above the mercy of changing tides and whims, and stops the cycle of taking one step forward and two steps back. It is a MaxReach guiding principle and the foundation of the Essential Business Success Team.
Ujima means to regard the problems of our brothers and sisters as our own and to work together to solve them. It is a seed planted by our ancestors. Working together is the seedling that springs from the seed. Success is the tree that the seedling grows into.
Ujima is the single most powerful tool we have to end our oppression and bring about judicial, economic, and social equity. Translated, it means to regard the problems of our brothers and sisters as our own and to work together to solve them.
Ujima is the way of our ancestors, but in order for race-based slavery and oppression to survive and flourish it had to be beaten, bought, and tricked out of us, generation after generation. It must be resurrected within each of us and applied to all of us.
Ujima requires that we practice acceptance, tolerance, discernment, forgiveness, and understanding in our dealings with one another. It calls us to recognize that harsh judgment, punitive reactions, and perpetual distain that frequently plague our interactions with one another are behaviors learned from being born and raised within an overarching system of hatred and oppression, a system that needs us to continue these behaviors in order for it to survive.
Ujima is a seed planted in our souls. Working together is the seedling that springs from the seed. Success is the tree that the seedling grows into. Cultivate Ujima in every way possible.
Thriving community is necessarily a dynamic group effort. It is both a gift and a responsibility passed down from one generation to the next.
We believe every business must strive to be successful, invest in community, and guide the youth to do the same.
We believe communities must pool resources, support businesses and work together for the common good.
We believe every individual has a civic duty to invest time, money, and talent in their community.
We expect the community to hold us accountable to do the same.