About Maximum Reach 4 Economic Equity

At Maximum Reach 4 Economic Equity (MaxReach), we believe that ending systemic racism in America begins with strengthening the Black economy and fortifying self sufficiency in our communities.

We started in 2016 as Black Sac Econ and Sac Black Biz, two independent volunteer groups working to strengthen Black businesses as the forerunners of economic growth.

In 2018 when Stephon Clark, an unarmed Black man was fatally shot 8 times in the back by police in Sacramento, it became clear that our volunteer efforts were falling short.

We needed to Maximize our Reach in order to make a greater impact more quickly. We studied the impediments to Black business success and designed programs to overcome, remove, or circumvent these impediments.


Freedom should never be taken for granted. Every individual is responsible to safe-guard the freedom of the village. Because “It is our duty to fight for our freedom”: 

  • We believe every business must strive to be successful, invest in community, and guide the youth to do the same.
  • We believe communities must pool resources, support businesses and work together for the common good.
  • We believe every individual has a civic duty to invest time, money, and talent in their community.

We hold ourselves accountable to achieve exactly what we ask of every business, and to be a resources for communities to work together and for individuals to collaborate for the common good.

We strive to develop programs that help level the playing field for Black businesses. We accept and greatly appreciate grant funding, as well as government and corporate sponsors. However it is our heartfelt goal and unwavering mission to derive a majority of our operating expenses through the fruit of our labor and the support of like-minded individuals.  

A Long Time Coming

We currently operate two primary programs


Essential Business Success Services

Levels the playing field for small businesses by procuring exclusive pricing on essential business support services. EBSS services providers are hidden gems of talent, professionalism, and excellence.


Bridges the trust gap by bringing community and businesses together to build self-sufficient communities. Trust is facilitated through conversation, understanding, common goals, and a pooling of resources.